Hyundai Department Store to Host 'Beauty Fair' for Family Month... "Makeup Show Resumes"

In May, over 50 domestic and international beauty brands participate at 16 stores nationwide including Apgujeong Main Store
10% gift certificate giveaway
Beauty makeup shows featuring Dior, NARS, Yves Saint Laurent, and more

Hyundai Department Store is hosting the largest 'Beauty Fair' since COVID-19 in celebration of Family Month. View of the cosmetics store at Hyundai Department Store Pangyo branch.

[Asia Economy Reporter Kim Yuri] Hyundai Department Store is hosting the largest 'Beauty Fair' since COVID-19 in celebration of Family Month. In line with the full lifting of social distancing measures, various customer participation events such as makeup shows and perfume scenting events will also be held.

Hyundai Department Store announced on the 27th that it will hold the 'H-Beauty Fair' for a month from the 1st to the 31st of next month at 16 stores nationwide, including the Apgujeong Main Store.

The event will feature more than 50 domestic and international beauty brands, more than double the number from last year. Representative brands include Sulwhasoo, Hera, Est?e Lauder, Kiehl's, and O Hui. Hyundai Department Store will especially resume makeup shows featuring major beauty brands at each store. This is the first time in over a year since makeup shows were suspended due to the impact of COVID-19.

For example, at the Pangyo Store, beauty makeup shows will be held at Dior, NARS, and Yves Saint Laurent stores on the first floor from the 6th to the 8th of next month, and a perfume select shop 'Liquid Perfume Bar' pop-up store will operate at the first-floor central plaza. At The Hyundai Seoul, a Jo Malone London gift pop-up store will be held from the 5th to the 12th of next month, and a Dior makeup show will be held at the first-floor plaza from the 26th to the 29th.

Various benefits will also be provided for purchasing customers. From the 1st to the 8th of next month, customers who purchase 200,000, 400,000, 600,000, or 1,000,000 KRW or more at H-Beauty Fair participating brands using a Hyundai Department Store card will receive Hyundai Department Store gift certificates worth 10% of the purchase amount. This is the first time since COVID-19 that 10% rewards based on the purchase amount for each cosmetics brand are being offered.

More than 80 exclusive planned products available only at Hyundai Department Store beauty shops have also been prepared. Representative products include Est?e Lauder's 'Advanced Night Repair 50ml Set,' Giorgio Armani's 'To-Go Cushion Set,' and Biotherm's 'Aqua Moisturizer Set.'

A Hyundai Department Store official said, "In line with the full lifting of social distancing measures, we have prepared various beauty-related events," adding, "It will be a great opportunity to freely experience new products from beauty brands that have been limited to testing until now."

This content was produced with the assistance of AI translation services.