Lotte Chilsung Beverage Donates to 'Love Sharing Stand Donation Campaign' to Community Chest of Korea

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 27th that it has delivered the donations collected through the 'Love Sharing Stand Donation Campaign' to the Community Chest of Korea, also known as 'Sarangui Yeolmae'.

The Love Sharing Stand Donation Campaign was planned to spread a culture of sharing through beverage consumption. Lotte Chilsung Beverage signed an agreement with Sarangui Yeolmae last January and will install Love Sharing Stands in 325 large supermarkets nationwide until September, donating 2% of sales quarterly.

In the first quarter (January to March), Lotte Chilsung Beverage delivered donations worth 72 million KRW collected through the Love Sharing Stands to Sarangui Yeolmae. The donations will be used through Sarangui Yeolmae to support living expenses, medical costs, and other needs for neighbors facing economic difficulties. A delivery ceremony was also held the day before at the Sarangui Yeolmae annex in Jung-gu, Seoul, attended by Nahanchae, Head of Beverage Sales Division at Lotte Chilsung Beverage, Kim Kyung-hee, Head of Social Contribution Division at Sarangui Yeolmae, and other officials.

A Lotte Chilsung Beverage official said, "We are pleased to be able to help neighbors in need with donations raised through beverage consumption by consumers, companies, and charitable organizations," adding, "We will continue to make relentless efforts to practice love for neighbors and fulfill corporate social responsibility through various activities."

This content was produced with the assistance of AI translation services.