GS25 'Wine25Plus' Surpasses 2 Million Bottles Sold... "French Wines Rank First"

Wine, Hard Liquor, and Whiskey Sales Account for Nearly 40% of GS25 Store Alcohol Sales
Wine Sales Lead by France and Italy, Contrasting with Chile and Australia in Offline GS25 Stores
Purchase Price Over Three Times Higher Than Offline Stores... 69% of Consumption Outside Seoul

The model is looking at wine at GS25.

[Asia Economy Reporter Yuri Kim] Convenience store GS25 announced on the 27th that its liquor smart order service 'Wine25Plus,' launched in July 2020, has surpassed 2 million bottles in cumulative sales.

Wine25Plus is a system that allows consumers to purchase over 5,000 types of liquors such as wine and whiskey through GS Retail's mobile application, The Pop, and pick them up at their desired GS25 store.

According to GS25's sales analysis of Wine25Plus from the beginning of this year until the 25th, sales in the wine, whiskey, and hard liqueur (high-alcohol liquors mainly diluted for cocktails) categories accounted for 40% of total offline GS25 store sales.

The regional order composition ratio of Wine25Plus was ▲Seoul 31% ▲Incheon·Gyeonggi 24% ▲Yeongnam region 18% ▲Chungcheong region 12% ▲Honam region 11% ▲Gangwon·Jeju 5%, indicating a significant increase in consumer convenience outside Seoul (69% composition ratio), where access to liquor consumption is somewhat limited.

Consumption tendencies by wine-producing countries differed greatly between online and offline. Offline GS25 store wine sales composition was ▲Chilean 44.2% ▲Australian 15.0% ▲American 8.7%, showing strong sales of New World wines, whereas Wine25Plus showed ▲French 27.5% ▲Italian 23.9%, with European wines accounting for more than half of sales composition.

By wine variety, offline sales composition was led by Cabernet Sauvignon at 38.8%, while Wine25Plus led with blends of two or more varieties at 36.4%. The average purchase price per transaction was 12,000 KRW offline and 37,000 KRW on Wine25Plus.

GS25 interpreted that well-priced, famous New World wines sell well in offline stores where wines are displayed, while online sales reflect the special preferences of wine enthusiasts with more specialized tastes.

Im Hyun-chang, head of the Wine25Plus team at GS Retail, said, "Wine25Plus is the largest liquor smart order system in Korea, allowing orders of over 5,000 specialized liquors via a mobile app and pickup at GS25 stores nationwide. We will continue to introduce differentiated liquors and set the standard for Korean-style liqueur shops."

This content was produced with the assistance of AI translation services.