Seven Eleven, Industry-First Coin-Embedded 'SevenNFT' Issued

The model is showcasing SevenNFT.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven is issuing ‘SevenNFT,’ a new concept NFT (Non-Fungible Token) equipped with coins for the first time in the industry, and is conducting a participation event.

According to 7-Eleven on the 27th, SevenNFT is characterized by evolving one step beyond the traditional way of owning content value to being equipped with coins that have actual monetary value. This NFT contains the virtual currency ‘KLAY’ accumulated in sand art content created to commemorate the integration of 7-Eleven and Ministop, and can be converted into cash through virtual currency exchanges. 7-Eleven will hold a participation event through the ‘Seven App’ from the 28th of this month to the 27th of next month.

7-Eleven will award a total of 7,110 people through a lottery. The 1st prize (1 person) will receive an NFT with 2,000 KLAY accumulated, the 2nd prize (2 people) will receive an NFT with 1,000 KLAY, the 3rd prize (50 people) will receive an NFT with 30 KLAY, and the 4th prize (100 people) will receive an NFT with 10 KLAY accumulated. The remaining participants will receive an NFT with 3 KLAY accumulated. The awarded NFTs can be checked through the digital asset wallet ‘Klip.’

Anyone using the Seven App can participate. By visiting a 7-Eleven store, purchasing products, and accumulating points using the integrated barcode on the Seven App, users can enter the event; purchasing lunch boxes increases the chances of winning. Winners will be announced on the Seven App on the 31st of next month and will be distributed all at once on the same day.

Starting June 1, reward coins will also be given to customers holding SevenNFT. When purchasing over 7,000 KRW once a day using the Seven App integrated barcode touch payment, 1 KLAY will be awarded once per day, and the event will end when approximately 20,000 KLAY are exhausted.

Gu Inhoe, Head of Digital Innovation Division, said, “To commemorate the integration with Ministop, we have introduced a new concept NFT that cannot be experienced anywhere else,” and added, “7-Eleven will continue to lead digital innovation and carry out various activities so that customers can use the Seven App more familiarly.”

This content was produced with the assistance of AI translation services.