Sancheong Hwangmaesan Dressed in Pink... Azalea Festival Alternative Agricultural Specialty Market Operated

Event Offering Sancheong Sarang Gift Certificates for Purchases Over 50,000 Won

Azalea at Hwangmaesan.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Hwangmaesan Mountain in Sancheong, Gyeongnam, the largest azalea colony in Korea, has begun to change its colors to light purple and pink.

Sancheong-gun, Gyeongnam, welcomes visitors with a marketplace for agricultural specialty products, gift certificate giveaways upon purchase, and various experiential events as an alternative to the Hwangmaesan Azalea Festival.

The county will operate the ‘Sancheong Hwangmaesan Agricultural Specialty Products Marketplace’ from April 30 to May 15 around Hwangmaesan in Beoppyeong-ri, Chahwang-myeon, Sancheong-gun.

At the marketplace, sales events such as ▲Agricultural specialty shopping event (a 5,000 KRW Sancheong Love Gift Certificate given for purchases over 50,000 KRW) ▲Herbal market promotion event in front of Sancheong Nadeulmok (a 10,000 KRW gift certificate given for purchases over 50,000 KRW) will be held.

Additionally, side events include the azalea ritual, free smartphone photo printing, operation of the ‘Azalea Petit Proposal Photo Zone’ themed on the azalea flower language ‘Joy of Love,’ and experiential activities such as wreath making.

Participants in the proposal photo zone and wreath making can exchange azalea wreaths and bouquets to confirm and confess their love to each other.

On the evening of May 7, when the azaleas are expected to be at their peak, the ‘Sancheong Hwangmaesan Starlight Serenade Contest’ will be held.

The contest is a competition (singing and performance) for couples in Korea to confess their love, held for the second time following last year.

Sancheong-gun has developed ‘Sancheong Hwangmaesan Mirinae Park (Starlight Park),’ a mountain park, to promote Hwangmaesan as a tourist resource, featuring a night starlight tunnel, love photo zone, and campground, gaining attention as a dating course. Last year, it was selected as a ‘Gyeongnam Wedding Hot Place.’

Recently, ‘Mirinae Town,’ equipped with restaurants and cafes, was completed, transforming the area into a stay-type tourist destination, attracting tourists.

Before the spread of COVID-19, Sancheong Hwangmaesan had established itself as a representative spring flower tourist destination in Gyeongnam, attracting visitors from all over the country.

The annual Sancheong Hwangmaesan Azalea Festival held around April to May has been very popular not only among middle-aged hikers but also children, families, and young couples.

This year’s agricultural specialty products marketplace is an event prepared to replace the azalea festival.

Sancheong-gun operates a real-time video system to check the azalea blooming status in advance and to allow people to enjoy it through video.

You can watch the real-time video by searching ‘Sancheong Hwangmaesan Azalea’ on YouTube and clicking on the official Sancheong-gun YouTube channel ‘Sancheong Travel.’

A county official said, “The azaleas at the lower part of Hwangmaesan have started blooming. Full blooming will begin in earnest from the end of April and is expected to reach its peak by the first weekend of May. We hope visitors will enjoy the azaleas during the day and the starlight at night to feel the spring of Sancheong.”

This content was produced with the assistance of AI translation services.