Kyobo Bookstore and MoBetterWorks Labor Day Commemoration Event

[Asia Economy Reporter Seo Mideum] Kyobo Bookstore is holding a Labor Day commemorative event, ‘Free Workers Day,’ in collaboration with ‘MoBetterWorks.’ The event runs from the 25th of this month to the 25th of next month, and from May 1st to 15th, Labor Day itself, offline events will also take place at 18 branches nationwide, including the Kyobo Bookstore Gwanghwamun branch.

MoBetterWorks is a brand of the design project team ‘Mobils Group,’ which experiments with new ways of working, spreading better work methods across online/offline, products, and content. Through its YouTube channel ‘MoTV,’ which develops the brand and conveys thoughts about work, it provides insights to the MZ generation and has a solid fan base. The annual Labor Day event, held since 2020, has continuously become a hot topic and has collaborated with various brands such as New Balance, Hyundai Card, and Shinhan Card.

This year’s Labor Day commemorative event uses a variation of ‘ASAP (As Soon As Possible)’ called ‘As Slow As Possible,’ conveying the message that ‘it’s okay to work at your own pace.’ The event offers the re-cover edition of MoBetterWorks’ book ‘Free Workers’ for sale, and customers who purchase above a certain amount including books will receive a ‘Desk Organizer’ limited to 500 pieces (online only), or a notebook goods designed with the re-cover cover.

From 7 PM on May 11th, a live meeting ‘Free Workers Day’ will be held on Kyobo Bookstore’s YouTube channel with Mo Chun, Creative Director of Mobils Group, and Daeo. Invitation tickets will be given to customers who purchase books in the fields of economics/business, self-development, computer, IT, and magazines through Kyobo Bookstore’s internet and mobile platforms. The Q&A session will be based on questions submitted in advance by customers. Among the invitation tickets, there are five hidden Golden Tickets, and the five winners of the Golden Tickets will receive a set of five MoBetterWorks products.

For more details about the Labor Day commemorative event by Kyobo Bookstore and MoBetterWorks, please check the event page.

This content was produced with the assistance of AI translation services.