Jeonnam Province Increases Overseas Sales Venues for Agricultural and Marine Products to Boost Exports

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Jeonnam Province announced that this year it plans to lead the expansion of agricultural and marine food exports by adding six permanent exhibition and sales stores within large retail stores in five countries including the United States, operating a total of 27 stores in nine countries worldwide.

The Jeonnam Province agricultural and marine food overseas permanent sales stores promote excellent agricultural and marine food products produced by 101 export companies in the province to the world. At the same time, they serve as a test market for overseas market entry of excellent products produced by beginner export companies.

The six stores to be opened this year are two locations in Virginia and California, USA; one each in Yanji City, China; Fukuoka, Japan; Adelaide, Australia; and Frankfurt, Germany.

Jeonnam Province supports up to 50 million KRW per store for rental fees, installation costs, and promotional expenses based on the import performance of agricultural and marine food products.

To revitalize existing overseas permanent sales stores and encourage continuous use, more than eight promotional events linked with cities and counties will be held annually with a budget of 240 million KRW.

The overseas permanent sales stores started with five stores in two countries including the United States in 2017, increased to 14 stores in seven countries in 2020, recording annual sales of 4.37 million USD. Last year, the number increased to 21 stores in eight countries, achieving annual sales of 12.38 million USD, a 283% increase compared to the previous year.

In addition, Jeonnam Province is implementing export market diversification policies such as opening the global online overseas shopping mall 'Amazon Jeonnam Brand Pavilion' and supporting entry into Costco in the United States. Based on this, last year Jeonnam's total agricultural and marine food exports reached 560 million USD, a 21.2% increase compared to the previous year (460 million USD), setting a new record every year.

This content was produced with the assistance of AI translation services.