KB Kookmin Bank Improves Customer Message Delivery Service

Possibility of Illegal Spam Contact Down, Access to Useful Financial Information Up

[Asia Economy Reporter Sim Nayoung] KB Kookmin Bank has improved its customer messaging service to enhance message reliability for consumer protection and to strengthen customers' access to financial information. Recently, illegal spam impersonating banks has been spreading, causing significant financial and psychological harm to the public through phone calls or text scams disguised as introductions to commercial bank loan products.

In response, KB Kookmin Bank has improved its system to prioritize the use of certified channels such as the representative app 'KB Star Banking' push messages, RCS (Rich Communication Suite)?a next-generation standard messaging format first implemented by the banking sector in June last year?and KakaoTalk, to minimize customers' exposure to illegal spam. Additionally, by utilizing AI-based customer preference channel information, the bank enables customized message delivery, thereby increasing not only message reliability but also customers' access to information.

In particular, the renewed KB Star Banking app at the end of October last year, with enhanced security, is positioned as a safe zone from illegal spam. When notifications (PUSH) are enabled, customers can receive personalized information such as deposit and withdrawal alerts and beneficial offers and services, making it the bank's top priority channel for customer communication.

This content was produced with the assistance of AI translation services.