Office Coffee Subscription Service 'Coffee24' Partners with Italian Fully Automatic Machine 'Doctor Coffee'
Recently, there has been an increasing demand for differentiated in-house welfare benefits, especially among MZ generation employees, with coffee culture becoming an important welfare feature. In line with this trend, Wefun Co., Ltd., which operates the industry-leading office snack subscription service ‘Snack24,’ has launched the office coffee subscription service ‘Coffee24’ based on a sales network of approximately 3,000 client companies and 200,000 users.
‘Coffee24’ offers customers an integrated service including ▲coffee beans ▲coffee machines ▲cleaning/disinfection at an average daily cost of 198 KRW. To respond to the rapidly growing number of client companies, it recently formed a partnership with EAL Corporation, the official importer of the fully automatic coffee machine ‘Doctor Coffee.’
EAL Corporation, the official importer of cafe equipment, coffee machines, and Doctor Coffee machines, will add Doctor Coffee’s fully automatic coffee machines to the ‘Coffee24’ machine lineup through this partnership. Doctor Coffee’s fully automatic machines provide various coffee types such as espresso, americano, cappuccino, and latte with a single touch, and maintain a balanced and rich flavor and aroma of the beans through the built-in ceramic flat burr.
The Doctor Coffee machines being added include three models: F11, F2, and F3. The F11 machine is Doctor Coffee’s best-selling coffee machine, known for its cost-effectiveness. The F2 machine features both cost-effectiveness and a sleek design, while the F3 machine is Doctor Coffee’s premium line with an added cold foam function.
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Meanwhile, a ‘Coffee24’ representative stated, “Corporate clients are highly satisfied with the ability to subscribe to the combination of the Doctor Coffee F11 machine and Coffee24’s premium coffee bean lineup from famous cafes at a reasonable price,” adding, “We will continue to do our best to develop the service so that all office workers can easily and deliciously enjoy high-quality coffee.”
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