Lotte Confectionery Wins 'iF Design Award' for Eco-Friendly Packaging Project 'Sweet Eco'

[Asia Economy Reporter Eunmo Koo] Lotte Confectionery announced on the 26th that it won the grand prize in the Brand Communication category at the German 'iF Design Award' for its eco-friendly packaging project, 'Sweet Eco.'

Sweet Eco is Lotte Confectionery's eco-friendly packaging project, focusing on ▲ convenient separation and disposal of product packaging ▲ reduction of ink usage and changes in printing methods ▲ use of eco-friendly materials ▲ application of packages that can be used continuously.

To make it easier to separate and dispose of packaging, Lotte Confectionery created tear lines on both sides of paper box packages such as Pepero, allowing them to be easily folded, and changed the methods and materials of labels and stickers used on containers like Xylitol gum to make them easier to remove.

Additionally, instead of using flashy and eye-catching colors and design elements on dozens of products, eco-friendly ink was used or the number of printing passes was significantly reduced. For Ghana chocolate, packaging made from discarded cocoa by-products was used, and fun packages were designed so that the packaging could be repurposed for other games and activities.

This content was produced with the assistance of AI translation services.