HiteJinro Launches Eco-Friendly Leggings 'Terra X Skullpig'

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 26th that it will collaborate with the popular domestic athleisure brand 'Skeulpig' to launch the 'Terra X Skeulpig Eco-friendly Leggings.'

The 'Terra Leggings,' created in collaboration with Skeulpig, are made from eco-friendly fabric produced by recycling clothes. The leggings apply 'Cellaricycle,' an eco-friendly material, to Skeulpig's bestseller 'Zero New Basic Leggings,' featuring comfort and a sophisticated design.

Starting next month, HiteJinro plans to sell the leggings through Skeulpig's official online mall, HiteJinro Ddukkeobsanghoe, as well as at Lotte Department Store's Dongtan and Jamsil branches. Additionally, consumers who purchase Terra at major large supermarkets in the metropolitan area will receive the 'Terra X Skeulpig Eco-friendly Leggings' on a first-come, first-served basis.

Seongtaek Oh, Executive Director of HiteJinro's Marketing Office, stated, "We continue eco-friendly activities to provide consumer experiences focused on Terra's essence of 'purity.' We plan to strengthen marketing activities so that Terra's value can have a positive impact."

This content was produced with the assistance of AI translation services.