Smiley displayed at Galleria Luxury Hall.

Smiley displayed at Galleria Luxury Hall.

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[Asia Economy Reporter Jeon Jin-young] Galleria Department Store is presenting events and promotions themed around May, the month of family.


On the 26th, Galleria announced that at the luxury hall, its directly managed edit shop ‘Galleria Gift Shop’ will set up a ‘Family Month’ theme zone featuring the British premium wooden toy brand ‘Le Toy Van.’ Le Toy Van is characterized by all products being made from soft Indonesian rubberwood, ensuring safety for children. Additionally, a pop-up of the German toy brand ‘Playmobil’ will be held at the edit shop ‘Fred Segal’ until the 6th of next month. This brand appeals to everyone from children to kidults, with representative items including ▲Family Fun Set ▲Brio Builder Set ▲Mystery Figure Series.


At Galleria Gwanggyo, to celebrate the upcoming Children’s Day, a ‘Children’s Train’ will operate in the pedestrian plaza in front of the department store from the 29th of this month to the 8th of next month. (Customers who purchase over 10,000 won on the day will receive two tickets.) Also, a limited gift event for infant and children’s brands will be held until Children’s Day, where customers who purchase a combined total of over 200,000 won from participating brands will earn 10,000 G-Cash. Other events include ▲CompPro Family Month Gift Special Exhibition (4.29~5.12) ▲Family Month ‘Frisbee’ Special Event (5.1~5.8) ▲My Little Tiger Special Price Event (4.29~5.8).


At Daejeon Timeworld, the premium kids select shop ‘Little Ground’ will hold a ‘Children’s Day Special Exhibition’ until the 8th of next month, offering some items at a 20% discount. Other events include ▲Popcorn giveaway for infant and children’s customers ▲Blue Dog Baby Grand Gift Festival ▲Absorba Children’s Day Sale.


Besides product events at each branch, Galleria is conducting marketing suitable for Family Month by celebrating the 50th anniversary of the lifestyle brand ‘Smiley’ logo with store decorations themed on the logo and online events.


At the luxury hall, a Smiley pop-up store will be held, and Smiley-themed displays will be set up in key spaces at all branches. Especially at Galleria Gwanggyo’s rooftop space, a photo zone using Smiley objects will be prepared to provide customers with a special experience.



Through Galleria’s Instagram, customers can experience an AR filter featuring the Smiley character, and on Galleria’s official Instagram channel, a certification photo event using photos taken at the photo zones in stores and the Instagram filter will also be held.


This content was produced with the assistance of AI translation services.

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