Lotte Homeshopping's 'Korea Gwangcle Festival' Orders Double Compared to Pre-Endemic Levels

Lotte Homeshopping's Korea Gwangcle Festival.

[Asia Economy Reporter Jeon Jin-young] Lotte Homeshopping has seen the number of ordering customers double compared to the pre-endemic period during the five days since launching the mega shopping event 'Korea Gwangcle Festival' on the 21st.

According to Lotte Homeshopping on the 26th, the fourth edition of the Korea Gwangcle Festival offered 11 billion KRW in shopping support funds and prepared event merchandise worth 500 billion KRW, surpassing 900,000 orders within five days of the retail industry event. The number of visitors increased by 25% compared to the pre-endemic average (January to March), and ordering customers doubled. Orders for luxury goods, accessories, fashion, and beauty also increased by 10-40%.

Reflecting expectations for outdoor activities, Lotte Homeshopping offered prizes such as overseas travel tickets and luxury resort accommodations. The 'Lotte JTB Canada Travel Package (1 person)', 'Lotte Art Villas Accommodation Voucher (10 people)', 'Signiel Afternoon Tea Set (10 people)', and 'Lotte World Busan Free Pass (100 people)' among the 'Lotte Luxury 7' prize events saw more than double the number of applicants. Additionally, the '0 Won Market' event, offered daily to 1,000 new customers, saw mobile new customers increase by over 40% on the first day of the event. Furthermore, items like the 'Dyson Airwrap' and 'Nike Daybreak' featured in the 'Gwangcle NO.1' event, which sells the latest trending products at special prices every midnight, sold out early.

On TV home shopping, early bird products such as fashion and accessories were focused on to meet summer outing demand. The exclusive fashion brand 'Georges Rech' recorded high sales with summer fashion items like cardigans and dresses, and global shoe brand 'Nine West' also performed well with flats and pumps. The 'Choi Yura Show' featured premium home appliances such as 'Balmuda' toasters and speakers, and the Southeast Asia special 'Chamjoheun Travel Bangkok·Pattaya Package' recorded about 2,400 reservations for the summer vacation season.

The event runs until the 1st of next month, with discount coupons worth 10,000 KRW given daily to the first 100,000 customers. On the 27th at 1:30 PM, the representative seasonal home appliance 'Shinil Air Circulator' will be introduced. 'Laurel' will consecutively showcase new summer products such as the 'Washable Dolman Knit' at 9:25 AM on the 28th and 'Ice Pants' at 8:15 AM on the 29th. The 'Choi Yura Show' will sell popular health products including the 'Cozima Massager' at 9:40 PM on the 28th and the German premium vitamin 'Orthomol Immun' at 8:50 AM on the 1st of next month.

Yoon Ji-hwan, Head of Marketing at Lotte Homeshopping, said, "The mega shopping event Korea Gwangcle Festival, which has been ongoing since the 21st, is receiving positive responses from customers in the early stages of the event with prize events reflecting endemic expectations and differentiated products," adding, "We plan to support customers' return to daily life by offering customized products with various benefits during the remaining period."

This content was produced with the assistance of AI translation services.