Emart24 Sells Premium Craft Beer... "Targeting MZ Generation"

OBC Premium Beer Gift Edition sold at Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 26th that it will sell the ‘OBC Premium Beer Gift Edition,’ which is gaining popularity as a premium craft beer, through mobile application (app) pre-orders until the 2nd of next month.

OBC Premium Beer is a domestic craft beer from Original Beer Company, and Emart24 is the first and exclusive convenience store to sell this product. They offer five types: Cosmos Ale, Wollong Blanc, Fedora K?lsch, Bullak Stout, and Moonlight Beer, along with various events such as engraving services.

Unlike conventional craft beers, this premium beer uses various ingredients such as jepi, orange peel, and coriander seed. Moonlight and Bullak Stout undergo a maturation process in oak barrels for about 3 to 6 months. Additionally, the use of champagne-shaped glass bottles and cork stoppers enhances the luxurious image and improves quality.

An Emart24 official said, “As the number of MZ generation (Millennials + Generation Z) customers seeking differentiated experiences increases, we expect this premium craft beer app pre-sale to receive great responses from customers. We plan to continue introducing premium limited products in the future.”

This content was produced with the assistance of AI translation services.