NongHyup, 'Integration of 8 Factories into One'... Launch of Korea NongHyup Kimchi

[Asia Economy Sejong=Reporter Kim Hyewon] Nonghyup announced on the 25th that it has integrated eight Nonghyup kimchi factories scattered nationwide into one and launched the 'Korean Nonghyup Kimchi' brand.

Until now, the kimchi factories under Nonghyup operated their own kimchi brands as separate corporations, but by integrating them into a single corporation, they have gained cost competitiveness. This is expected to create a virtuous cycle structure where the purchase volume of raw materials produced by farmers increases, simultaneously achieving the effect of increasing farmers' income and stabilizing supply and demand.

Nonghyup aims to showcase regionally specialized products such as special kimchi, export products, and salted napa cabbage at each factory, and offer consumers premium-grade kimchi that is safe and quality-assured using 100% domestically produced agricultural products.

At the launch ceremony, Lee Seonghee, Chairman of Nonghyup Central Association, said, "Korean Nonghyup Kimchi was launched with the determination to uphold the pride of the kimchi homeland," adding, "It will develop into a corporation producing Korea's representative kimchi worthy of its name."

To commemorate the launch of Korean Nonghyup Kimchi, Nonghyup is conducting large-scale discount events at Hanaro Mart stores nationwide and Nonghyup Mall, and plans to implement a 'Nonghyup Kimchi Usage Certification System' for restaurants and catering companies that wish to participate.

This content was produced with the assistance of AI translation services.