[Asia Top Brand] hy, 'Frozen Yakult' Shine Muscat Followed by Apple Mango Flavor... Eat Upside Down and Frozen

[Asia Economy Reporter Eunmo Koo] hy has launched the 'Frozen Yakult Apple Mango.' This is the second fruit-flavored product following last year's popular Shine Muscat flavor.

With this release, hy plans to expand its frozen snack product lineup and capture the summer beverage market. The 'Frozen Yakult,' launched in 2016, was developed based on consumer feedback. It was inspired by the idea of eating Yakult upside down and frozen. It is a hit product with cumulative sales reaching 400 million bottles.

In particular, the brand's first fruit-flavored product, 'Frozen Yakult Shine Muscat,' caused a sold-out frenzy upon its release last year, gaining word-of-mouth popularity on mom cafes and online communities. Approximately 83,000 units were sold daily, and cumulative sales reached 37 million bottles within 10 months of launch.

The new product uses premium domestic Jeju apple mangoes, known for their high sweetness and refreshing taste, and contains 10 billion CFU of patented probiotics developed by hy.

An hy representative stated, "Frozen Yakult Apple Mango was created inspired by the apple mango shaved ice popular among the MZ generation (Millennials + Generation Z). We will continue to incorporate various fruits that pair well with Yakult to provide unique enjoyment."

This content was produced with the assistance of AI translation services.