Cheongdam Global Submits Securities Registration Statement... Aiming for KOSDAQ Listing in Early June

[Asia Economy Reporter So-yeon Park] Global e-commerce platform Cheongdam Global announced on the 22nd that it has submitted a securities registration statement for its KOSDAQ listing.

Cheongdam Global is a company that provides total solutions covering the entire process from product discovery, development, and sourcing to overseas online and offline distribution, mainly targeting global beauty brand companies such as cosmetics and perfumes.

The core of providing total solutions encompassing development, distribution, and marketing to clients is data.

In particular, as the only domestic company trading as a first-tier vendor on China's 'JD.com', one of the few worldwide, Cheongdam Global not only supplies products but also holds the authority to directly utilize and analyze comprehensive sales data to respond accordingly.

As a first-tier vendor, it has secured distribution networks on six platforms including JD.com and Alibaba, thereby expanding its scale.

Despite the steadily booming e-commerce market, Cheongdam Global strategically entered the Chinese market, which accounts for more than half of the global share, achieving rapid growth with an average annual growth rate of 123% over the past three years, establishing a solid foundation in both scale and profitability.

Not stopping there, it is preparing more active expansion plans. Currently operating mainly in the cosmetic brand sector, it plans to expand its product range to include infant and toddler products and health categories, indicating limitless fields for future activity.

Additionally, domestically, it launched the B2C direct purchase platform Baishuko, centered on cosmetics, last year and has been growing rapidly in a short period.

Choi Seok-ju, CEO of Cheongdam Global, stated, "We will continue to achieve significant growth not only in China but also by establishing a presence in other regions such as Europe and the United States."

Cheongdam Global plans to finalize the public offering price through demand forecasting on May 17-18, proceed with subscription on May 24-25, and list in early June.

A total of 6,341,686 shares will be offered, with the expected price range between 8,400 KRW and 9,600 KRW. KB Securities is the lead underwriter, and Daishin Securities is participating as a joint underwriter.

This content was produced with the assistance of AI translation services.