Leferri "Leo J X Philmilli Launch Ibrush Pro Collection"

[Asia Economy Reporter Kim Bo-kyung] Influencer business group Lepery announced on the 25th that Leo J and Olive Young's brand FILLIMILLI have collaborated to launch the 'iBrush Pro Collection.'

The iBrush Pro Collection was created by combining the expertise of Leo J, a makeup artist and beauty creator, with FILLIMILLI's brush development specialization. It upgrades Olive Young's existing bestseller, the FILLIMILLI eye makeup brush 5-piece set, focusing on detailed application so that even beginners can experience the touch of a professional makeup artist.

Composed of five types?base, point, liner, etc.?the iBrush Pro Collection features brushes designed for specific uses from the eyelid to the aegyo-sal area, enabling delicate and precise eye makeup. Additionally, the brushes have soft bristles comparable to natural hair that do not irritate the eye area, and the curved brush case with a built-in mirror offers convenient portability.

Leo J conducted multiple product tests over seven months for this product development. She compared and evaluated over 300 products from high-end established brands to the previously released FILLIMILLI eye makeup brushes, and reflected subscribers' difficulties with brush use to help create a highly refined makeup experience.

Before the product launch, Leo J increased anticipation by sharing detailed stories and features of the product development on her Instagram and YouTube channels.

FILLIMILLI and Leo J will hold a special market on Olive Young's online mall from 9 a.m. on the 25th until the 26th ahead of the official launch of the iBrush Pro Collection. The collection will be available at approximately 21% off the regular price. On the 25th at 8 p.m., a special live commerce event commemorating the launch will be held through Olive Young's mobile live broadcast 'Olive Live.'

This content was produced with the assistance of AI translation services.