LG Electronics Expands 'Whisen' Air Conditioner Lineup... Targeting Summer Peak Season

22 New Models Including Whisen Tower Deluxe Released

LG Electronics is expanding its 2022 Whisen air conditioner lineup ahead of the peak summer season to offer customers a wider range of choices. The models (from left) are introducing the 2022 new products including Whisen Tower, Dual, and Winner.

[Asia Economy Reporter Jin-ho Kim] LG Electronics announced on the 25th that it will strengthen its 2022 Whisen air conditioner lineup to offer customers a wider range of choices ahead of the peak summer season.

Following the launch of the 2022 LG Whisen Tower Air Conditioner Objet Collection earlier this year, LG Electronics will release 22 new air conditioner models on the 27th, including the Whisen Tower Deluxe, Whisen Tower Heat, and Whisen Dual Heat.

The Whisen Tower Deluxe and Heat models allow customers to purchase Whisen Tower air conditioners equipped with desired features at more affordable prices by selectively applying additional functions while maintaining the differentiated design. They are also available for rental, which allows customers to pay a fixed monthly fee without the burden of initial purchase costs and receive air conditioner maintenance and inspections.

Both products feature self-cleaning management that enables customers to clean the air conditioner themselves for more convenient and comfortable use, as well as ▲heat exchanger cleaning that washes dust and bacteria attached to the heat exchanger with water by pressing a button on the remote control or LG ThinQ app ▲AI drying that automatically dries moisture inside the air conditioner ▲and an antibacterial ultra-fine filter that removes bacteria that may adhere to the filter.

The Whisen Dual Heat, one of LG Whisen air conditioners’ steady sellers, has enhanced hygiene management functions by incorporating heat exchanger cleaning and AI drying features.

For customers who value design, LG Electronics applied the Objet Collection colors, which harmonize with any interior, across all air conditioner product lines from Whisen Tower to Dual, Winner, Kan, and wall-mounted models. The Whisen All New Winner and Kan also include models with matte colors reflecting the latest trends.

All new products are equipped with differentiated dual inverter technology, which keeps indoor temperatures cool while saving energy.

Based on the 2 in 1 model, the wholesale prices of the Whisen Tower Deluxe and Heat range from 3.45 million to 3.9 million KRW and 2.95 million to 3.5 million KRW, respectively. The Whisen Dual Heat is priced between 2.5 million and 2.7 million KRW, and the Whisen All New Winner and Kan range from 2.2 million to 2.8 million KRW.

Lee Jae-sung, Vice President and Head of LG Electronics’ Air Solution Business Division, said, “By strengthening the Whisen air conditioner lineup, we aim to enable more customers to experience the differentiated value of LG air conditioners and enjoy a cool summer.”

This content was produced with the assistance of AI translation services.