Amorepacific Hera, Silky Stay Foundation

[Asia Economy Reporter Moon Hyewon] Amorepacific's Hera announced on the 25th the launch of the ‘Silky Stay Foundation 24H Longwear,’ which provides comfortable wear without breaking down for 24 hours.

The new product features a thin and even application and strong adhesion. Even when applied by hand without any makeup tools, it offers beautiful skin texture, coverage, and lasting power.

The thin and lightweight texture, processed through a micro crush technique, delicately enhances the skin’s inner glow and smoothly covers fine wrinkles and pores, creating a natural skin texture. The densely adhered silky fit lasting structure provides lasting power that requires no touch-ups throughout the day. Its unique bright color is absorbed moistly upon application, completing a lively look.

Hera researched the skin tones of about 2,000 Asians to establish a precise color system and developed colors suitable for East Asian skin tones, including those of Korea. The new product has expanded the range of choices by adding the ‘19N1’ color, which was not available in the existing black foundation line.

The Hera Silky Stay Foundation will be available starting today on Naver Smart Store, and from next month at department stores nationwide, online malls, Sephora, Olive Young, Amore counselors, and more.

This content was produced with the assistance of AI translation services.