"Hiking and Yacht Tours" Lotte Department Store & Mart Recruiting Summer Culture Center Members

Lotte Department Store Strengthens Unique External Programs from 27th, Lotte Mart from 28th
Introducing Yacht Tours, Wine Evenings, and More

Lotte Department Store, Summer Semester Culture Center 'Clean Hiking' Class.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 25th that it will begin recruiting members for the 'Summer Semester Culture Center' starting from the 27th. The summer semester culture center will run from June 2 to August 31, and membership recruitment will be on a first-come, first-served basis.

Lotte Department Store planned courses so that customers can experience unique 'non-routine' activities beyond their daily lives. With the reopening era underway, it is expected that customers will actively invest in distinctive and special cultures, so new-style outdoor courses such as 'Clean Hiking,' 'Yacht Tour,' and 'Wine Evening' have been strengthened by more than 20% compared to before.

Lotte Department Store introduces courses aligned with the 'Meaning Out' trend, which enjoys value consumption connected to eco-friendliness, health, and donation. The 'Clean Hiking' class is prepared with artist Kim Kang-eun, the 'Clean Hiker,' where participants hike while creating artworks from trash they pick up and paint at the summit. A course is offered in collaboration with 'Hug Whale,' a store operating a zero-waste campaign to reduce trash output, allowing participants to experience easy and fun ways to reduce everyday waste. Additionally, an online cooking class 'Our Family Eco-friendly Table,' hosted by 'Yes Us,' a subscription platform for misshapen agricultural products that lost sales channels due to damage, and 'Sempio' is also prepared.

The 'Sunset Yacht Tour' is newly introduced. This course, held on June 16 on the Han River, involves sailing on a yacht while having an in-depth discussion about wine and cheese. Owner-chef and artist Cho Jang-hyun of 'Cheese Flow' will give a lecture. After the yacht tour, there will be a tasting session of cheeses prepared by Chef Cho. Participants will also receive gifts such as four cans of West Wilder wine and a cheese plate.

Lotte Department Store also presents 'Wine Evening' in collaboration with the Georgian Embassy, marking the 30th anniversary of diplomatic relations with Korea, where participants can taste and discuss wines from Georgia, the world's first wine-producing region. Through collaboration with Samsung Electronics, a global food cooking class using the 'Bespoke Cooker' is offered, and a 'Science Coding' class where children can build Samsung Electronics products themselves to understand scientific principles is also held. A 'Private Docent Tour' at the Seoul Arts Center, where Kim Chan-yong, Korea's first exhibition docent for Michael Craig-Martin's works, provides direct explanations, is also prepared.

Lotte Mart will also start recruiting members for the summer semester culture center at 59 nationwide culture centers from the 28th. With the easing of social distancing, 'performance programs' that were not possible last summer semester will be available. Programs such as 'Fairy Tale Theater,' 'Puppet Show,' 'Bubble Show,' and 'Magic Show' are prepared. For adult customers, singing and dance courses range from one-on-one and small group classes with detailed tutoring by instructors to large group classes where many can participate energetically, expanding the range of choices.

In the 'Fresh Carnation DIY Pot Making' class, participants will make carnation pots themselves to express gratitude on Parents' Day and Teachers' Day. A special lecture using the 'Detective Butt' character, where participants can receive invitation tickets to the children's day movie 'Detective Butt: Secret of Souffle Island,' will also be available. The common 'Online Summer Sports Day for Infants' at all stores will be held in collaboration with 'Twinkle Ballet,' a creative play-centered infant and child dance education brand.

Easy and fun book reading classes to improve children's literacy are also prepared. The 'BB Picture Book' reading class, where children from infants to elementary school students can tear and enjoy specially made soft paper books, is available.

Additionally, expert solutions for improving children's literacy are proposed. An online special lecture common to all stores by Kim Yoon-jung, head of the Child-Centered Reading Education Institute and author of 'EBS Your Literacy' and 'Elementary Literacy Classes That Build Study Skills,' will start on June 17. An online special lecture on 'Proper Book Reading Habits through Book Curation' by Dr. Kim Mi-jung, president of the Book Curator Association, will be held on May 18.

This content was produced with the assistance of AI translation services.