Meet the New Dior Collection First on Lotte ON

Photo of the business agreement signing between Lotte Shopping and Dior.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON has signed a strategic business partnership with Christian Dior Cosmetics to further strengthen their collaboration through exclusive early product launches and premium gift wrapping services. Under this agreement, Dior Beauty Day events will be held monthly, offering special benefits exclusively for Lotte ON customers. Additionally, differentiated beauty brand experiences will be presented to customers through early product launches and premium gift wrapping services.

According to Lotte ON on the 25th, Dior Beauty will exclusively launch its newly introduced Summer Look Collection on Lotte ON until the 1st of next month. During the promotion period, the collection will be available for purchase only on Lotte ON.

The Summer Look Collection is inspired by the summer scenery of the French Riviera, where peaceful holidays continue under the sun. The collection includes the ’New Dior Forever Couture Cushion Dioriviera Limited Edition’ featuring the Bayad?re stripe pattern, a design code that greatly inspires the Dior House and symbolizes the Mediterranean art of living, with the ‘Christian Dior’ logo engraved at the center; the ’New Dior Addict Lip Tint,’ Dior’s first non-transfer hydrating lip tint; and the highlighter ’New Dior Forever Couture Luminizer Dioriviera Limited Edition,’ which adds a natural and healthy glow to the skin.

In anticipation of a surge in gift demand during May’s Family Month, Lotte ON will hold a ‘Premium Gift Event’ in collaboration with Dior Beauty. From the 2nd to the 8th of next month, premium wrapping services will be provided for all Dior Beauty products purchased on Lotte ON.

Furthermore, Lotte ON and Dior Beauty plan to strengthen integrated marketing activities. Dior Beauty will continuously manage its exclusive brand store and actively engage in customer communication through Lotte ON, while Lotte ON will conduct detailed targeted marketing activities based on analysis of beauty customer data.

Choo Dae-sik, Head of Department for Department Store Beauty at Lotte ON, stated, “Through the business agreement with Christian Dior Cosmetics, a representative of premium beauty, and Dior Beauty, we plan to strengthen our partnership through exclusive products and integrated marketing.” He added, “We will introduce Dior’s Summer Look Collection first on Lotte ON and continue to offer differentiated experiences to customers, such as providing premium gift wrapping services in May.”

This content was produced with the assistance of AI translation services.