Rural Development Administration, Lotte Mart, and Fresh Easy Joint Promotion Contest

Scene from the local food easy-cooking set contest competition.

Scene from the local food easy-cooking set contest competition.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] The Gyeongbuk Agricultural Technology Institute achieved the nation's top results as products from local farm restaurants were selected among the eight final products at the ‘Local Food Easy Cooking Set Contest’ held on the 14th, with two products prioritized for development and one as a preliminary product.


This contest was jointly promoted by the Rural Development Administration, Lotte Mart, and Fresh Easy to revitalize rural dining and experience businesses that have been stagnant due to the prolonged COVID-19 pandemic.


The selected products will undergo commercialization with Fresh Easy, a company specializing in easy cooking meals, and will have the opportunity to be launched under Lotte Mart's private label.


The menus selected in this contest are products developed as a result of the ‘Farm Restaurant Specialized Table Project’ promoted last year by the Agricultural Technology Institute as part of Gyeongbuk Province's livelihood revitalization efforts.


The ‘Goduban All Hot Pot’ from Goduban, a farm restaurant located in Gyeongju, combines Gyeongju Hanwoo bulgogi, octopus, mushrooms, and garden vegetables in a light broth, allowing for easy cooking and consumption.

Gyeongju-si Goduban (Assorted Jeongol).

Gyeongju-si Goduban (Assorted Jeongol).

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Goduban seasons its dishes without using chemical seasonings, using salt roasted in a wood-fired kiln at 800?900℃, and prepares the table with garden vegetables and homemade tofu.


The ‘Eobok Jaengban’ from Jongdari and Boritdan, farm restaurants located in Sangju, is a hot pot dish featuring boiled Hanwoo beef, rolled dumplings, homegrown vegetables, and broth made from Sangju Hanwoo, offering a light yet luxurious plating.


Jongdari and Boritdan are places where a neat lawn and seasonal plants harmonize well; they source various seasonal vegetables from the garden located below the yard and serve Sangju dried persimmons as side dishes.


Additionally, the preliminary product “Cheongsong Apple Kodari Steamed Dish” is an easy cooking set introduced by the farm restaurant Duyeon, which uses apples in the kodari steamed dish sauce, making it delicious for all ages, and is served with homemade tofu.

Preliminary Product Cheongsong Apple Steamed Kkodari.

Preliminary Product Cheongsong Apple Steamed Kkodari.

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Shin Yongseup, Director of the Gyeongbuk Agricultural Technology Institute, said, “As we worked hard last year to develop one specialized table per city and county, we plan to continue supporting the commercialization of local foods and the development of K-immunity foods, using this contest win as an opportunity.”



Farm restaurants are nurtured and supported by the Rural Development Administration and the Gyeongbuk Agricultural Technology Institute, operating in about 30 locations within the province, offering healthy seasonal meals by utilizing directly produced agricultural products or locally sourced ingredients.


This content was produced with the assistance of AI translation services.

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