Lotte Department Store Transforms into a Mega Art Gallery... Partners with British Pop Artist John Bergman

Year-Round Biggest Benefits Beauty Festa, Toy Fair, and MZ Targeted Pop-Up
Massive Events and Promotions for the Gift Season Preparation

Customers are taking commemorative photos at the Lotte Department Store Super Happy photo zone.

[Asia Economy Reporter Kim Yuri] Lotte Department Store is gearing up to welcome customers with the theme 'Super Happy' ahead of May, the month of family.

Lotte Department Store announced on the 24th that it will hold various product events, experiential activities, and gift giveaways in line with the gift-giving season including Children's Day, Parents' Day, and Teachers' Day until May 31.

For the entire month of May, the department store will transform into a giant art gallery. To achieve this, they partnered with John Bergmann, a famous British pop artist. John Bergmann is known for creating paintings that iconize human emotions with colorful hues. Among his works, icons of happiness were selected to decorate the department store’s exterior walls, entrances, elevators, and display zones.

Various benefits are also prepared for the gift-giving season. The beauty event 'Super Beauty Festa,' which offers the biggest benefits of the year, will be held. The beauty product category, sensitive to outing demand, saw sales increase by about 10% compared to the same period last year during the April sale. From April 29 to May 8, a 10% discount coupon usable on certain cosmetics purchases will be given through the Lotte Department Store application (app), with discounts up to 100,000 KRW available.

Purchasing cosmetics with the event card offers a 10% Lotte gift certificate reward based on the purchase amount. Major beauty groups such as L'Or?al Group, Est?e Lauder Group, AmorePacific, LG Household & Health Care, and Shiseido Korea will also present maximum benefits. When purchasing Kiehl’s Transparent Essence (100ml), customers will receive a 30ml full-size product and an additional 40ml Petal Toner as gifts. Sulwhasoo, O Hui, and Su:m37 will also offer exclusive best-item sets.

In celebration of Children's Day, the children's product category will hold a 'Toy Fair' featuring discounts on popular toys and special-priced products. The Lego special event will be held at five Lego stores located in the main store, Dongtan, World Mall, Busan main store, and Incheon branch. Ten best-selling products including Lego City, Friends, and Duplo will be discounted by 20%, and customers purchasing over 100,000 KRW will receive two Lego pouches and two starter packs as gifts. At all JimboPlay&Music stores, a premium experiential educational toy store, the popular magnetic toy model 'Dynamic Brain' from Magformers will be sold at a 25% discount. On May 1 and 5, experiential events such as a kids’ fashion show where children can become storybook characters will be held at Pyeongchon and Suwon branches respectively to celebrate the 100th anniversary of Children's Day.

A pop-up store for the MZ generation (Millennials + Generation Z) will also be held. From April 27 to May 8, the Ralph Lauren 'Polo Candy Color Shop' pop-up store will open on the basement first floor of the World Tower branch, exclusively showcasing the full line of 'Candy Mesh' inspired by M&M candies and the 'Earth Polo' products made from recycled plastic.

Unique events using John Bergmann’s artwork will be held both online and offline. At the main store, Jamsil branch, Dongtan branch, and Busan main store, the 'Super Happy Photo Zone Event' will take place for seven days from April 29 to May 1 and from May 5 to 8. Visitors who take photos at the amusement park-themed photo zone and upload them on Instagram will receive limited edition goods by John Bergmann. A drawing challenge will also be held on Instagram, and Lotte Department Store app members will be able to download John Bergmann-themed wallpapers (PC and mobile) for free until the end of May.

Lotte ON will also hold a 'SUPER HAPPY' themed event from April 25 to May 4, proposing various gift products for the family month and offering up to 10% coupons usable on department store product purchases through Lotte ON.

Kim Jihyun, Head of Marketing & Communications at Lotte Department Store, said, "As the theme name 'Super Happy' suggests, we have strived to deliver an unprecedented level of happiness to customers in the everyday life that has returned." She added, "We will continue to be a Lotte Department Store that adds value to customers’ daily lives."

Lotte Department Store, 'Super Happy' Theme.

This content was produced with the assistance of AI translation services.