Ourhome, Recruiting 1st Consumer Panel... Consumer-Centered HMR Development

[Asia Economy Reporter Song Seung-yoon] Comprehensive food company Ourhome announced on the 22nd that it is recruiting consumer panels until the 30th to actively reflect consumer opinions in the development of HMR (Home Meal Replacement) products.

The first group of Ourhome's consumer panel, 'Oh Sen,' will experience Ourhome's major HMR products, analyze and evaluate their taste, and provide various opinions and ideas from the consumer perspective. Ourhome plans to actively incorporate consumer feedback on frozen lunch boxes, noodles, soups, stews, and other HMR products to improve and develop products.

Oh Sen is recruiting in two groups: 'consumer panel' and 'MZ (Millennial + Generation Z) panel.' Selected consumer and MZ panel members will participate in various surveys, including preference surveys for products. Offline activities may also be conducted later depending on the relaxation of quarantine measures.

Applications for the panel can be submitted through the official Ourhome Mall website until the 30th. Successful applicants will be individually notified in early next month. Selected members will be active for about one year until April next year. Detailed information can be found on the Ourhome Mall website.

An Ourhome official said, "We decided to operate a consumer panel for the first time to listen to the voices of consumers of various ages and tastes and actively reflect them in product improvement and development. Starting with this first Oh Sen group, we will continuously collect diverse consumer opinions to develop better products."

This content was produced with the assistance of AI translation services.