CJ ENM Hosts 'KCON 2022 Premiere Viewing Party in LA'

[Asia Economy Reporter Lee Isul] Ahead of 'KCON 2022 Premiere' (hereinafter KCON 2022 Premiere), a new type of viewing party combining digital and offline elements will be held in the Los Angeles area of the United States.

CJ ENM announced on the 22nd that it will hold the 'KCON 2022 Premiere Viewing Party in LA' on May 20 and 21 (local time). This is an offline event resuming after more than two years, taking place globally in Seoul, South Korea; Tokyo, Japan; Chicago, USA; and now Los Angeles, USA.

The 'KCON 2022 Premiere Viewing Party in LA,' held at the Los Angeles Convention Center in LA, USA, will not only allow audiences to enjoy live viewing of performances taking place in Chicago, USA, but also provide an experience of unity through a dance stage program. Combining the know-how accumulated from hosting KCON in nine cities worldwide including North America, the Middle East, and Europe, and the technology developed over the past two years through 'KCON:TACT' (hereinafter KCON:TACT) to engage digital audiences, CJ ENM aims to take the first step toward a hybrid festival that will capture the hearts of the American Gen Z generation. Los Angeles, USA, is also the host city for 'KCON 2022' scheduled for August.

This year's 'KCON,' resuming after more than two years, plans to reflect the changed trends in the post-COVID-19 era. Starting with Seoul, South Korea on May 7 and 8, followed by Tokyo, Japan at Makuhari Messe on May 14 and 15 (local time), and then the 'KCON 2022 Premiere' at Rosemont Theatre in Chicago and the Los Angeles Convention Center in LA on May 20 and 21 (local time), the event will continue with K-CON in Los Angeles in August and Tokyo, Japan in October.

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