KOTRA Celebrates 60th Anniversary with 'Export and Jobs' Expo

[Asia Economy Reporter Jin-ho Kim] KOTRA announced that it will hold the "Global First Step Fair" over two days from the 21st to the 22nd at SETEC in Seoul to celebrate its 60th anniversary. This event is divided into the ‘Export First Step Exhibition’ for small business owners, startups, and domestic companies, and the ‘Global Job Fair’ for young job seekers.

At the ‘Export First Step Exhibition,’ 700 domestic companies including small business owners, startups, and domestic companies will conduct consultations both online and offline. Notably, buyers visiting from overseas, as well as domestic specialized trading companies, large corporations, and foreign companies in Korea, will participate as buyers, creating a win-win export platform where small business owners, startups, and domestic early-stage companies export together.

KOTRA is focusing on the digital transformation of trade. At the ‘Digital Export Pavilion,’ visitors can directly experience the entire process of digital export, which has become a trend since COVID-19. Also, to receive recommendations for promising markets and buyers by product, one can use KOTRA’s big data system, TriBIG. At the ‘ESG Small Business Showcase,’ excellent small business products themed around eco-friendly, vegan, and local concepts are exhibited, and at the ‘Export Concert,’ a digital export strategy delivered by global platforms and an export talk show with export experts are held.

At the ‘Startup Showcase’ prepared for innovative technology startups, 15 startups introduce their products and technologies and conduct mock funding. Selected companies will be invited to an IR roadshow held at BMW headquarters in Munich, Germany, in June.

The ‘Global Job Fair,’ Korea’s largest overseas employment expo, features 111 overseas recruiting companies from 13 countries and over 1,200 domestic young job seekers. Young job seekers who pass the document screening will conduct video interviews with overseas companies where they wish to work. The ‘World Job Talk Concert,’ which provides overseas employment information, includes ▲country-specific overseas employment strategy briefings ▲special lectures on overseas expansion by related organizations ▲and foreign-invested company meeting days.

Job seekers living in provinces or overseas who find it difficult to attend in person participate in overseas employment briefings and job mentoring through the metaverse online pavilion. Twenty-one foreign-invested companies, including Spain’s Zara, Germany’s BMW, and the United States’ Tesla, also conduct online recruitment consultations with young job seekers.

KOTRA President Yoo Jung-yeol said, “As COVID-19 moves toward endemic status, this is an important time when global business is fully resuming,” adding, “KOTRA will support small business owners, startups, and young job seekers who have been restrained to once again thrive in overseas markets through various digital infrastructures.”

This content was produced with the assistance of AI translation services.