"Gold Kids Era" I'Park Mall Opens 'Kids Furniture Zone'
The Largest Number of Brands Among Domestic Retailers
9 Brands Presented Simultaneously on the 4th Floor of Living Park
Allows Comparison and Experience of Various Kids' Furniture Brands at a Glance
[Asia Economy Reporter Yuri Kim] HDC I'Park Mall announced on the 21st that it has opened a one-stop shopping space called the 'Kids Furniture Zone,' where customers can browse and shop for kids' furniture all at once.
The I'Park Mall 'Kids Furniture Zone' is set up on the 4th floor of Living Park, covering an area of 400㎡ (120 pyeong), and houses a total of nine specialized kids' furniture brands. This is the largest number of kids' furniture brands in a domestic retail store. It is explained that the range of choices has greatly expanded, including the kids' furniture lines of Hanssem, Hyundai Livart, and Ilroom.
The 'Kids Furniture Zone' displays various products suitable for children's age groups, such as beds, desks, drawers, and wardrobes. Customers can directly experience and compare the products to select furniture that perfectly fits their child.
Representative kids' furniture brands include 'Andersen' and 'Momnori,' which have recently gained popularity online, as well as the infant and children's furniture specialist brand 'Haro World.' The handmade natural wood furniture brand for infants and children, 'Funwood,' has also entered the retail market for the first time.
Last year, the number of visiting and purchasing customers at I'Park Mall Living Park reached 570,000, an increase of about 48% compared to the previous year. The company expects that this year, due to demand for home renovation and other factors, the average daily number of purchasing customers at Living Park, which was about 1,500 last year, will be significantly exceeded.
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An I'Park Mall official said, "With the recent 'Gold Kids' craze, the infant and children's clothing market grew by nearly 17% compared to the previous year, so the kids' furniture market is also expected to expand," adding, "We hope families visit together and decorate their children's rooms with products that perfectly match their child's tastes."
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