Noru Paint Opens Customer Indirect Experience Space 'Noru Atelier'

Introduction image of Noru Atelier.
[Photo by Noru Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint announced on the 21st that it will reemphasize the value of painting through the customer indirect experience space 'Noroo Atelier.' Noroo Atelier will be open for about a month starting from the 22nd on a dedicated website, and the website address and detailed information can be found on the Noroo Paint homepage, Instagram, and blog.

Noroo Atelier is a space where customers can indirectly experience the value of painting. Customers can create a white container, a popular good collaborating with Trust Co.'s THOR, which is gaining great popularity amid the camping craze, by applying their own painting designs. Using the provided custom stickers, they can make the container unique in the world. The goods completed through digital painting can be saved as images or shared on social media platforms such as Instagram.

Customers who participate in the custom work that enhances the value of goods through painting will be entered into a draw to receive one of 800 actual Noroo x THOR collaboration goods, along with 10 types of custom stickers created in collaboration with illustrator and graphic designer Park Sanghyuk. Additionally, three people selected for the special reward will receive special goods modeled exactly after the container created through digital painting. Creative custom designs will play a significant role in winning the special reward.

Noroo Paint declared a new slogan this year, '[ ], Raising Value. Noroo Paint,' and is conducting various marketing activities that revisit the intrinsic value of paint, which was once considered a simple medium. This event was planned to convey the meaning of paint that raises the value of our daily lives by transforming plain white products through painting, allowing customers to indirectly experience this value.

A Noroo Paint official said, "The manifesto video containing the essential value of paint released by Noroo Paint, along with target videos related to color, eco-friendliness, and functionality, recently surpassed one million views," adding, "We will continue to carry out various activities to spread the value of paint and change perceptions."

This content was produced with the assistance of AI translation services.