Samsung Electronics Partners with CJ Foodville to Expand Gourmet Experience with 'Bespoke Cooker'

A Samsung Electronics model is introducing the Bespoke Cooker and the collaborative marketing with CJ Foodville at the Bespoke Planning Zone of VIPS Banpo Station Branch located in Jamwon-dong, Seoul.

[Asia Economy Reporter Jin-ho Kim] Samsung Electronics is partnering with CJ Foodville to deliver a new gourmet experience to consumers through the ‘Bespoke Cooker,’ launching a variety of marketing activities.

According to Samsung Electronics on the 21st, CJ Foodville’s flagship dining brand Vips will operate a Bespoke Cooker planning zone at 27 locations nationwide starting today. Consumers visiting Vips can enjoy a variety of dishes prepared with the Bespoke Cooker at the salad bar.

Additionally, CJ Foodville will newly join the ‘Cooker Food Hall’ operated on Samsung.com, targeting purchasers of the Bespoke Cooker. CJ Foodville will offer premium restaurant-ready meals (RMR) such as steak, pasta, and fried rice that reflect the chef’s recipes, delivering the same taste experienced at the restaurant through the Cooker Food Hall.

Moreover, CJ Foodville has newly launched a ‘Porterhouse Steak’ meal kit as an exclusive menu for the Cooker, utilizing the Bespoke Cooker’s ‘Scan Cook’ function to deliver optimal flavor.

Samsung Electronics and CJ Foodville also plan to release the ‘Vips X Cooker Edition Home Party Pack’ in May, the month of family. This product is composed of abundant party foods that can be enjoyed more deliciously with the Bespoke Cooker. It is introduced as a special package for customers who want to enjoy home parties.

Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, “Through collaboration with CJ Foodville, we can provide consumers with more diverse gourmet experiences such as product trials within Vips stores and exclusive meal kit releases,” adding, “We will continue to expand collaborations with various companies so that Bespoke Cooker users can enjoy special dishes more conveniently.”

This content was produced with the assistance of AI translation services.