GS25 Launches Bapssalrobyeol and Osatsu Little Neck... "Differentiating Through Collaboration with Major Manufacturers"

On the 21st, a model is introducing Bapssal Byeol Garlic Bread Flavor and Osatsu Little Neck at the convenience store GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 21st that it will introduce two types of bagged snacks, Bap Ssallo Byeol Garlic Bread Flavor and Osatsu Littleneck, as differentiated products in collaboration with major manufacturers.

Bap Ssallo Byeol is a product reborn as a private brand (PB) snack from Bap Garlic Bread Flavor Almonds by Jilin Yanghaeng, which is the top-selling anju (snack for alcoholic drinks) product sold at GS25. Osatsu Littleneck is a collaboration between Haitai Confectionery and Osatsu, inspired by the sweet potato fries menu from Littleneck, a restaurant that brands itself as "Little New York in Seoul," designed to pair well with Osatsu.

GS25's PB snacks started with 8 varieties in 2015 and have increased to about 60 varieties this year, accounting for approximately 25% of total snack sales.

A GS Retail official said, "As we continue to hit PB products through various collaborations, famous NB products are also seeking to transform into GS25's PB by emphasizing differentiated points. We will continue to provide customers with a differentiated consumption experience and play a role in continuously discovering various strong small businesses."

This content was produced with the assistance of AI translation services.