"Join Eco-Friendly Consumption by Playing Games at the Mart" Homeplus Initiates Spread of Eco-Friendly Culture

Homeplus-SKC Clean Earth Campaign.

[Asia Economy Reporter Jeon Jinyoung] Homeplus and SKC will engage in a 'super collaboration' for 'Creating a Healthy Earth' over two days, April 22 and 23, in celebration of Earth Day on April 22.

According to Homeplus on the 21st, the two companies have set a goal to lead the spread of eco-friendly culture by conducting the 'Clean Earth' campaign through collaboration that transcends industrial boundaries. It also means that customers can easily practice environmental love using the 'My Green Place' application (app) and increase accessibility and participation in eco-friendly activities linked to Homeplus mart shopping.

The participation method is simple. Customers visiting Homeplus Gangseo store can scan the barcode of plastic products with the My Green Place app to check recycling information. My Green Place, launched by SKC, is an 'eco-friendly plastic platform' in the form of a smartphone application game.

This campaign also provides customers with an opportunity to directly practice 'environmental love.' All participating customers will be given reusable shopping bags to encourage continuous practice, and after the campaign period ends, 100 trees will be donated domestically and internationally in the names of outstanding participants.

Meanwhile, the Clean Earth campaign was conducted as part of Homeplus's ESG (Environment, Social, Governance) brand environment sector, 'Homeplus All For Zero - Sharing Together and Reducing Together,' launched in December last year.

Since the acquisition by MBK Partners, Homeplus has been committed to eco-friendly management and launched the 'Homeplus ESG Committee' in August last year. Je Jaehoon, President of Homeplus and chairman of the ESG Committee, urged the establishment of company-wide mid- to long-term ESG strategic tasks and has completed the ESG management system.

The Homeplus ESG Committee set this year's environmental sector goal as 'Reducing Waste to Create a Healthy Earth.' They plan to strengthen the campaign to improve environmental awareness, expand plastic waste recycling and shopping bag use, and achieve 'reducing plastic by 40,000 tons' and 'reducing paper by 550 tons' by 2025. They will also practice 'reducing greenhouse gases' through building eco-friendly energy infrastructure, including installing electric vehicle charging stations at all stores.

Cho Hyunggu, Head of Homeplus Social Contribution Team, said, "We are pleased to contribute to customers' practice of environmental love based on Homeplus's mid- to long-term ESG strategy," adding, "We plan to continuously support so that eco-friendly consumption culture can take root through the participation of more companies and customers."

This content was produced with the assistance of AI translation services.