Emart24 Opens Pop-up Store with Kolon Sports… "Experience Camping Gear"

On the 21st, customers are browsing the popup store presented by Kolon Sport at Emart24 Samcheong-dong branch in Jongno-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 21st that it will open a pop-up store in collaboration with the outdoor brand Kolon Sports.

The pop-up store will open on the 2nd floor of Emart24 Samcheong-dong branch and will showcase a Campnic (camping + picnic) experience space featuring Kolon Sports camping gear until the 27th of next month. The store is characterized by displaying products throughout the space as if camping equipment were actually set up outdoors, allowing customers to directly experience camping supplies.

Various products featuring the Sangroksu logo will also be introduced. Representative items include Himnaesot triangular kimbap, kimbap with chamnamul & bulgogi, Tteokisotsot green tea red bean cream sandwich, and Ssukddeoksotsot cake. Additionally, collaboration products such as socks, bandanas (large handkerchiefs that can be folded in half and used as masks), and soft ball caps (hats) featuring Emart24’s yellow color applied to the Sangroksu logo are prepared.

At Emart24 Samcheong-dong branch, customers who purchase collaboration products worth more than 10,000 won on-site will receive a picnic mat on a first-come, first-served basis. Customers who purchase more than 5,000 won will receive a goods sticker.

An Emart24 official said, “We opened the pop-up store because we believe that the limitless collaboration between Emart24, which is strengthening its differentiation strategy, and Kolon Sports will create a synergistic effect for both brand images.” He added, “We plan to continuously expand unique collaborations across industries and increase touchpoints with MZ generation (Millennials + Generation Z) customers.”

This content was produced with the assistance of AI translation services.