Samsung Electronics Maintains No.1 Global Smartphone Market Share in Q1

24%, 6%p Gap with 2nd Place Apple

[Image source=Yonhap News]

[Asia Economy Reporter Kim Jin-ho] Samsung Electronics maintained its position as the world's number one smartphone market share holder in the first quarter, thanks to the popularity of the Galaxy S and Galaxy A series.

According to market research firm Canalys on the 20th, Samsung Electronics held a 24% share of the global smartphone market (by volume) in the first quarter, ranking first. This is a 2 percentage point increase compared to 22% in the same period last year.

Apple ranked second, with its market share rising from 15% in the first quarter last year to 18% this year. Chinese companies such as Xiaomi (13%), Oppo (10%), and Vivo (8%) followed. The market shares of these Chinese companies each decreased by 1 to 2 percentage points compared to the first quarter last year.

The industry analyzed that Samsung Electronics increased its market share due to strong sales of the Galaxy S22 series released in the first quarter and the mid-to-low-end Galaxy A series lineup. Apple is also interpreted to have received a good response from the iPhone 13 series and the new iPhone SE model.

Meanwhile, global smartphone shipments decreased by 11% compared to the same period last year. It is analyzed that uncertainties such as Russia's invasion of Ukraine and China's lockdown orders had an impact.

This content was produced with the assistance of AI translation services.