Samsung Electronics Operates 'Team Samsung Life' Experience Zone at World IT Show

Four Themed Spaces Created Reflecting Stories from 5,325 Consumer Entries

At the Samsung Electronics Pavilion at the 'World IT Show 2022' held at COEX in Seoul, a fan curator is introducing the Team Samsung Life theme, created from the stories of 5,325 consumers.

[Asia Economy Reporter Sunmi Park] Samsung Electronics announced that from the 20th, it will showcase 'Team Samsung Life,' which realizes a differentiated daily life based on device connectivity, at the 'World IT Show 2022' held for three days at COEX in Samseong-dong, Seoul.

At Samsung Electronics' exhibition booth, visitors can experience a convenient and enriched daily life created by various mobile and IT devices, TVs, and Bespoke home appliances, including ▲ Galaxy S22 series ▲ Galaxy Z Fold3/Flip3 ▲ Galaxy Tab S8 ▲ Galaxy Book2 Pro ▲ Neo QLED 8K ▲ Lifestyle TV ▲ Bespoke Refrigerator Infinite Line ▲ Bespoke Grande AI ▲ Bespoke Jetbot AI.

In particular, based on stories from 5,325 consumers about the diverse connectivity they desire among Samsung products, four themed spaces (Playground, Office, Study Room, Home) have been created to present 'Team Samsung Life,' which is made possible by the organic connection of Samsung products.

The 'Playground' completes a unique space inspired by a couple’s story wanting to make a quiet night date walk a special experience. In a graffiti-decorated space, scenes captured with the Galaxy S22’s innovative Nightography feature are viewed on the Neo QLED 8K and The Freestyle, creating special memories.

In the 'Office' and 'Study Room,' visitors can experience efficient work and study environments proposed by various IT, mobile, and home appliances, including the Galaxy S22 and Galaxy Book2 Pro.

Also, the 'Home' themed space, based on the story of a busy dual-income newlywed couple, demonstrates cooking quickly and easily by linking the Bespoke Cooker with the Galaxy S22 to automatically send cooking courses. In the AI laundry room, visitors can experience a more convenient daily life where if detergent runs low in the Bespoke Grande AI, it can be immediately linked to the Galaxy S22 to place an order.

Starting from the story of a tech enthusiast father who wants to take care of his health, the premium living room space allows convenient control of various home appliances through the Neo QLED 8K equipped with an IoT (Internet of Things) hub, and also offers home training experiences by connecting the Galaxy S22 and Galaxy Watch4.

Additionally, diverse experience spaces have been prepared, such as the 'Cinema Multi-room' composed of The Premiere and The Frame for art enthusiasts who want to relax and gain inspiration, and the gaming multi-room equipped with Neo QLED 8K and the gaming monitor Odyssey Neo G9 for young professionals who enjoy gaming to relieve stress.

Yoon Tae-sik, Executive Vice President of Samsung Electronics Korea, said, "At this 'World IT Show 2022,' we have prepared a 'Real Life' space directed based on customers’ real stories, allowing them to directly experience the advanced connectivity of mobile, home appliances, and TVs," adding, "We hope visitors fully enjoy the value that only Team Samsung can deliver with various products in themed spaces such as Home, Office, Study Room, and Playground."

This content was produced with the assistance of AI translation services.