Hana Bank Teams Up with Fintech Startup to "Strengthen Digital Asset Management"

Business Agreement Between Digital Asset Investment Service Operator Uplize and Partners

On the 19th, Sung Young-su, Vice President of Hana Bank CIB Group (right), and Lee Chung-yeop, CEO of Uprise, are taking a commemorative photo after signing a business agreement at the Hana Bank headquarters in Jung-gu, Seoul. (Provided by Hana Bank)

[Asia Economy Reporter Minwoo Lee] Hana Bank has partnered with the fintech (finance + technology) startup 'Uprise,' which provides digital asset investment services. It is expected to strengthen its focus on the digital asset management sector.

Hana Bank announced on the 20th that it signed a strategic business agreement with Uprise at Hana Bank's headquarters in Jung-gu, Seoul on the 19th. Founded in 2018, Uprise operates the digital asset investment service 'Heybit' using robo-advisors and has received approximately 46 billion KRW in investments to date.

The two companies plan to discover financial business models in preparation for the institutionalization of the digital asset market and promote the spread of a safe wealth management culture.

Sung Youngsoo, Vice President of Hana Bank's CIB Group, said, "Recently, asset management trends using blockchain technology and digital assets are spreading mainly among the MZ (Millennial + Z) generation. We hope that the business agreement with Uprise, which possesses outstanding technology in the digital asset investment service field, will serve as a catalyst for creating new financial business models at Hana Bank."

Lee Choongyeop, CEO of Uprise, said, "Through collaboration with Hana Bank, we will strive to lower the entry barriers to digital asset investment and lead the popularization of digital finance."

This content was produced with the assistance of AI translation services.