AmorePacific Vital Beauty Unveils 'MetaGreen SlimUp'
[Asia Economy Reporter Moon Hyewon] Amorepacific's inner beauty brand Vital Beauty announced on the 20th the launch of a new diet health functional food, 'Metagreen Slim Up,' which focuses on body fat management and dietary metabolism enhancement.
Metagreen Slim Up is a new lineup of Vital Beauty's Metagreen, which has surpassed 20,000 accumulated reviews and 7 million cumulative sales. This product focuses on the core aspects of dieting: body fat reduction and dietary metabolism enhancement. It contains green tea extract (catechin), which helps control body fat after meals, and essential nutrients for dietary management such as vitamin C and pantothenic acid.
Green tea extract has been confirmed through human application tests to improve nine key physical indicators essential for a balanced body, including weight, body fat, and waist circumference. Pantothenic acid plays a crucial role in dietary metabolism by acting like an engine that converts carbohydrates, proteins, and fats consumed through meals into energy.
Metagreen Slim Up uses only green tea extract that has undergone a caffeine reduction process, so it poses less burden regarding caffeine intake. Additionally, it does not use four food additives (titanium dioxide, magnesium stearate, silicon dioxide, crystalline cellulose) typically used for tablet coating, and instead applies an enteric coating that prevents dissolution in the stomach, allowing smooth intake without stomach discomfort.
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Meanwhile, Vital Beauty released a new digital advertisement video and pictorial to coincide with the launch of Metagreen Slim Up. The catchy background music composed of repetitive melodies and the witty double entendre of 'losing weight' cleverly convey the product's key features.
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