Binggrae Reappoints Actress Lee Se-young as 'Yoplait' Model

[Asia Economy Reporter Eunmo Koo] Actress Lee Se-young has been reappointed as the model for Binggrae's 'Yoplait.'

On the 20th, Binggrae announced that actress Lee Se-young has been selected as the model for its spoonable fermented milk product, Yoplait.

Binggrae will run a video advertisement delivering the message "Delicious Yoplait, Amazing Healthiness" featuring Lee Se-young. Lee Se-young previously served as the model for Yoplait from 2017 to 2020 and has reunited with the brand after two years. Binggrae expects that Lee Se-young's healthy and fresh image will align well with Yoplait's brand image, creating a positive synergy. The advertisement video will be available on TV and Binggrae's official YouTube and other online channels.

A Binggrae representative stated, "Lee Se-young is so well matched with the Yoplait brand that she has earned the nickname 'Human Yoplait,' which is why she was reappointed as the model this time. We will continue to strive to earn consumers' trust in Yoplait through ongoing product development and marketing activities."

First introduced to the domestic market in 1983, Yoplait has established itself as the leading brand in the Korean yogurt market, maintaining the number one market share. In particular, Yoplait Original, Korea's first spoonable yogurt, is characterized by a rich milk content exceeding 71% and more than 50 billion live probiotics per cup.

This content was produced with the assistance of AI translation services.