K Shopping Wins 1st Place in T-Commerce Category for 7 Consecutive Years at Korea Representative Brand Awards

Digital home shopping service 'K Shopping,' operated by KT Alpha, has been awarded first place in the T-commerce category of the 'Korea Representative Brand Awards' for seven consecutive years.

[Asia Economy Reporter Jeon Jinyoung] K Shopping, a digital home shopping service operated by KT Alpha, announced on the 20th that it won first place in the T-commerce category at the ‘2022 Korea Representative Brand Awards.’ K Shopping has had the honor of winning first place in the T-commerce category for seven consecutive years since 2016.

The ‘Korea Representative Brand Awards’ is an award system where consumers directly select brands loved by consumers through continuous innovation. It was established to objectively assess brand competitiveness and lay the foundation for becoming a global brand.

This survey was conducted based on questionnaires covering a total of 444 categories and 2,876 brands targeting domestic and international consumers. Brand competitiveness was comprehensively evaluated across seven assessment criteria determined by 25 brand experts and practitioners.

K Shopping ranked first in brand trust, brand quality, and brand loyalty evaluation categories. It also received the highest score of 63.5 points in the T-commerce brand category MBI (Master Brand Index) calculation, recognizing its brand competitiveness and selecting it as the representative brand of T-commerce.

K Shopping is leading differentiated services and customer satisfaction by expanding live commerce through mobile and strengthening its own product competitiveness. Last year, it achieved record-high transaction volume and sales, establishing itself as a leader in digital commerce. Since July last year, it has aggressively deployed ‘Alpha Crew,’ a team of live commerce specialist shopping hosts, to differentiate content. Through the development of NPB (co-planned products) such as ‘Alpha Plus’ health functional foods and the ‘Laura Parker Golf Half Bag Set,’ it is enhancing product competitiveness so that consumers can enjoy excellent quality and reasonable prices.

K Shopping plans to continuously secure growth by maximizing the efficiency of its channels and expanding mobile-based commerce, including simultaneous live shopping on mobile and TV apps.

This content was produced with the assistance of AI translation services.