NS Home Shopping Opens YouTube Streaming Service... "Order Directly via Purchase Link"
[Asia Economy Reporter Lim Chunhan] NS Home Shopping announced on the 20th that it will be the first domestic home shopping company to launch a YouTube live streaming service.
The YouTube live streaming service allows viewers to easily watch NS Home Shopping on mobile or PC devices capable of accessing YouTube by broadcasting TV home shopping live shows through dedicated equipment, and place orders immediately via provided purchase links.
To celebrate the launch of this service, an SNS event will be held until the 24th on Facebook and Instagram, where participants who leave comments about the "NS Home Shopping live broadcast you want to watch" will be entered into a draw to receive Starbucks Americano gifticons.
Since the second half of last year, NS Home Shopping has been preparing various digital services such as YouTube live streaming, artificial intelligence (AI) voice actors, 3D characters, and media walls as part of its digital transformation strategy.
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An NS Home Shopping official said, "We introduced the YouTube live streaming service for the first time in Korea to meet customer needs in the new normal era," adding, "We will continue to expand customer-centered digital services with more diverse communication channels and content in line with our digital transformation strategy."
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