Homeplus 'Price Stabilization Project', Benefits Further Enhanced After Social Distancing Lifted

With the lifting of social distancing measures, a model is showcasing Homeplus's 'Price Stabilization Project' promotional products at Homeplus Gangseo branch in Deungchon-dong, Gangseo-gu, Seoul on the 20th, aimed at reducing the burden of shopping baskets.

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 20th that its ‘Price Stabilization Project’ is receiving great customer response and recording strong performance.

In particular, from February 3rd to the 10th of this month, the total sales volume of Homeplus premium private brand ‘Homeplus Signature Korean Soybean Tofu Plan’ increased by 70% compared to the same period last year, and from the 4th to the 10th, it achieved the remarkable feat of ranking first in sales among all Homeplus tofu products. This result even surpassed ‘Pulmuone,’ which has held the undisputed number one position in annual cumulative tofu sales.

Reflecting the determination of Homeplus CEO Lee Jaehoon, efforts to reduce the burden on customers’ shopping baskets by continuously supplying various products such as major fresh foods and daily necessities with enhanced benefits throughout the year proved effective. According to Statistics Korea on the 17th, the consumer price index in March increased by 4.1% compared to the same period last year, the highest figure in 10 years since December 2011.

The company focused on consumer sentiment expected to be unlocked by the full lifting of social distancing measures. Accordingly, the strategy is to further strengthen the benefits of the ‘Price Stabilization Project’ to solidify shopping demand.

First, practical products under the ‘Homeplus Signature’ brand can be purchased at planned prices throughout the year. Notably, the ‘Homeplus Signature Korean Soybean Tofu Plan,’ which achieved first place in tofu sales, is offered at 3,280 KRW (300g, 2 pieces). Besides tofu, popular items such as ▲1A Milk (930ml, 1,980 KRW) ▲Korean Soybean Sprouts (300g, 1,180 KRW) ▲Korean Rice Flakes (550g, 3,990 KRW) ▲Durum Wheat Spaghetti (1kg, 2,490 KRW) ▲No-label Bottled Water (2L, pack of 6, 2,000 KRW) under Homeplus Signature groceries, as well as ▲3-ply Beauty Tissue (200 sheets, pack of 6, 8,900 KRW), ▲Soft Toilet Paper (33m, 30 rolls, 12,500 KRW) and other ‘Homeplus Signature’ daily necessities are available at special prices.

From the 21st to the 27th, various shopping basket items will be sold at up to 50% discounted prices for one week. Fresh King Eggs (15 pieces, 5,290 KRW), Busan Salted Mackerel (1 fish, 1,290 KRW), and kitchen towels and Lock&Lock containers will also be offered at 50% off.

During the same period, a ‘Member Special Price’ event will be held offering discounts to My Homeplus members. Especially on the busy weekend (the 23rd), premium pork front leg, hind leg, and ribs rated grade 1 or higher will be offered at 50% off, while pork belly and neck meat will be at 40% off. Seasonal melons (1.2kg, 7,490 KRW), ▲Matari Mushrooms (800g, 2,990 KRW), ▲Zucchini (1 piece, 990 KRW), Nonghyup safe Korean beef for soup and bulgogi will be 40% off, and Australian chilled grilling meat up to 30% off. Tongyeong sea squirts and Namhaean sea cucumbers will be 20% off, priced at 5,480 KRW and 3,880 KRW respectively. Convenient Homeplus Signature sweet potato cheese pork cutlets are also available for 6,320 KRW. Household goods are prepared at 50% discount prices. Two types of Tech mite removal liquid detergent 3L products are offered at 9,950 KRW. Especially, membership members can receive an additional 10% discount on Homeplus Signature fitness products, which are already 20% off.

Um Hyeyeon, a buyer from Homeplus Fresh Processing Team, said, “Despite rising raw material costs, manufacturers and Homeplus are introducing various products that can lower customers’ shopping basket prices,” adding, “We will strive to provide good quality cost-effective products through the ongoing annual ‘Price Stabilization Project.’”

This content was produced with the assistance of AI translation services.