Models are introducing signature products at the 'Valentino Beauty' pop-up store on the 1st floor of Jamsil Lotte World Mall.

Models are introducing signature products at the 'Valentino Beauty' pop-up store on the 1st floor of Jamsil Lotte World Mall.

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With the lifting of social distancing measures, large supermarkets will resume food sampling, and the use of cosmetic testers(samples) in department stores will be allowed again.


According to the distribution industry on the 20th, the government has decided to permit food sampling and tasting, as well as the operation of cosmetic testing corners within large retail facilities starting from the 25th.


Gyeonggi-do issued an administrative order in September 2020 to halt the operation of food sampling corners in large retail facilities. From December 24 of the same year, the Central Disaster and Safety Countermeasures Headquarters banned food sampling, tasting, and tester use nationwide.


Large supermarkets are expected to resume food sampling as early as the 25th. The industry is optimistic as food sampling events are linked to sales.


The use of cosmetic testers and perfume sampling will also become possible. Customers will be able to apply cosmetics on their bodies and test perfumes directly at department stores, Health & Beauty (H&B) stores, and more.



Makeup shows will also resume. Lotte Department Store will open a 'Valentino Beauty' pop-up store on the first floor of Lotte World Mall in Jamsil until the 8th of next month, showcasing spring trend makeup by professional makeup artists every weekend. CJ Olive Young plans to allow product testing while wearing masks and will continue to provide cosmetic accessories and other items.


This content was produced with the assistance of AI translation services.

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