HiteJinro launches Chamisul TokTok new product in Japan... "Targeting the Japanese soju market"

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 19th that it will launch the new product ‘Chamisul Toktok’ in the Japanese market and run new Chamisul TV commercials in Japan.

The new product ‘Chamisul Toktok’ was released in Japan on the same day in two flavors: ‘Green Grape’ and ‘Plum.’ It is a 275ml carbonated liqueur with an alcohol content of 5%. It targets local Japanese consumers’ tastes with the refreshing sensation of carbonation combined with rich fruit flavors and aromas.

HiteJinro plans to target the Japanese market with various activities this year. The new Chamisul TV commercial will also begin airing from today. Following last December’s highly popular Chamisul commercial parodying a Korean romance drama, a sequel has been produced and will be broadcast nationwide on Japanese TV. The commercial video was pre-released on YouTube.

Hwang Jeong-ho, Executive Director of HiteJinro’s Overseas Business Division, said, “Korean soju is gaining great popularity especially among young people in Japan,” adding, “We will lead the liquor trend in the Japanese market through diverse marketing activities and expanded sales capabilities.”

This content was produced with the assistance of AI translation services.