Jin Air and Paul Bassett Sign Joint Marketing Agreement
"Various Marketing Activities Including Joint Promotions and Eco-Friendly Campaigns Involving Employees and Customers"
[Asia Economy Reporter Hyunseok Yoo] Jin Air announced on the 19th that it held a joint marketing business agreement ceremony with specialty coffee shop Paul Bassett the day before.
Going forward, Jin Air and Paul Bassett plan to carry out various marketing activities, including joint promotions targeting customers of both companies, eco-friendly campaigns involving employees and customers, and discovering new business opportunities to create mutual synergy based on this business agreement.
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Jin Air stated, "Through the business agreement between the two companies, it will be an opportunity to share capabilities and know-how in each field and create synergy effects," adding, "We will continue to expand touchpoints with customers through business partnerships in various fields."
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