[Asia Economy Reporter Jeon Jinyoung] G2R, an advertising holding company affiliated with LG, has launched an open recruitment for experienced professionals across its business areas including advertising planning, digital, and customer experience management. This move is interpreted as a proactive effort to secure key talents who will lead the existing and future businesses of its subsidiaries HS Ad and LBEST, in preparation for the increase in corporate marketing activities that had been subdued due to COVID-19.


The recruitment fields cover all business areas of the subsidiaries including ▲Digital AE ▲e-commerce planning ▲performance advertising planning ▲domestic/global advertising planning ▲marketing strategy (AP) ▲advertising production (CW, AD) ▲promotion AE ▲marketing PR, as well as G2R’s ▲strategic planning ▲finance.


HS Ad and LBEST, subsidiaries of G2R, have established a strong reputation in the traditional advertising business, with HS Ad winning the Grand Prix at the ‘Advertising of the Year’ hosted by the Korean Advertising Society this year, and LBEST receiving the Culture, Sports and Tourism Award at the ‘Good Advertising Award Selected by the People.’


Notably, this recruitment is focused on finding diverse talents in the digital business area. G2R has been steadily hiring professionals in related fields over the past few years to support its subsidiaries HS Ad and LBEST in transforming from traditional advertising companies into data-driven integrated marketing companies. By launching this open recruitment for experienced professionals, G2R is swiftly responding to the increased demand for personnel due to the digital transformation across its business.



A G2R official stated, “In addition to the creative execution capabilities accumulated over a long period, we are making unreserved efforts to find new business opportunities in the customer experience-based marketing field,” and added, “We look forward to active applications from talents who possess capabilities in customer analysis and marketing insight derivation based on data, not only in the existing advertising industry.”


This content was produced with the assistance of AI translation services.

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