CU, Limited Sale of Pok?mon Snacks with Hologram Seals at PocketCU

CU, Launches Two Types of Pok?mon Snacks.

[Asia Economy Reporter Jeon Jinyoung] CU is offering a reservation sale of frozen snacks containing Pok?mon hologram seals through its membership app, PocketCU.

According to CU on the 19th, two products, Pok?mon Cheese Nuggets (420g, 9,900 KRW) and Cheese Hot Dogs (5 pieces, 9,900 KRW), will be sold in limited quantities at about 20% off the regular price from 2 PM on the same day until midnight on the 20th. This is the first reservation sale product introduced in line with this month's PocketCU rebuilding.

The Pok?mon Cheese Nuggets are made using cheddar cheese and parmesan cheese to enhance the savory flavor, with nuggets shaped like Pikachu, Squirtle, and Ditto. The Cheese Hot Dogs are coated with star-shaped breadcrumbs that add a tangy crunch, allowing customers to enjoy two flavors simultaneously with savory mozzarella cheese.

Each product includes a total of about 20 types of Pok?mon hologram seals randomly included. The hologram seals can be freely used not only for collecting but also for decorating suitcases, mobile phones, diaries, and more.

To purchase the products, customers can select the reservation purchase tab in PocketCU, specify the pickup store, and then make the payment. Reserved products can be picked up at the designated store starting from the 24th.

In this way, CU is satisfying customer needs by introducing trendy popular products that are not sold in offline stores through PocketCU reservation purchases.

In fact, PocketCU has shown significant annual growth in the number of products sold, increasing from about 190 items in 2019 to about 340 in 2020, and about 480 in 2021, thanks to sourcing popular products and collaborating with various brands without limiting product categories such as luxury goods, electronics, and plastic models.

Accordingly, PocketCU's reservation purchase sales growth rate compared to the previous year has also continued triple-digit growth, with 199.7% in 2020 and 388.6% in 2021.

The recent PocketCU rebuilding was planned to strengthen its own platform capabilities by expanding the offline convenience store market to online. In the renewed PocketCU, users can use features such as ‘Inventory Check’ to see real-time stock of all products, ‘Delivery Order’ to help optimize delivery matching between customers and stores, and ‘Home Delivery’ to shop for products like an e-commerce channel.

Lee Ji-eun, MD of BGF Retail HMR Team, said, “Reflecting the fact that the Pok?mon series has recently gained great popularity and more customers are looking for related products, we prepared this product. Going forward, CU will actively utilize PocketCU, CU’s core online channel, to provide differentiated experiences tailored to customer needs.”

This content was produced with the assistance of AI translation services.