Buy an 'iPhone X' at an unmanned ice cream store... Also selling budget phone SIM cards

LG HelloVision HelloMobile collaborates with PickMePickMe
to sell smartphones and budget phone SIM cards

[Asia Economy Reporter Cha Min-young] LG HelloVision's budget phone (MVNO) service Hello Mobile announced on the 18th that it will sell smartphone devices and SIM cards at the unmanned ice cream store 'Pick Me Pick Me'.

Hello Mobile is the first in the budget phone industry to sell SIM cards at an unmanned store. As many consumers visit unmanned stores due to COVID-19, it is expected to serve as a new non-face-to-face distribution channel. After purchasing a SIM card, customers can freely subscribe to any plan on the Direct Mall and complete online 'self-activation' within 5 minutes.

The store is also attempting device sales online for the first time. By scanning the QR code on the kiosk stand inside the Pick Me Pick Me store, customers can immediately activate popular 'zero-won phone' models such as the Galaxy A32 and iPhone X. In May, the Moto model, exclusively released by Hello Mobile, will also be included in the lineup.

Namjung Lee, head of LG HelloVision's mobile business division, said, “We chose unmanned stores due to the long-term need for non-face-to-face distribution channels amid COVID-19,” adding, “As interest in budget phones increases, we will explore various distribution channels so that customers can enjoy the effect of half-priced communication fees.”

This content was produced with the assistance of AI translation services.