Hanjin Completes Stray Dog Protection Consumer Campaign... "Partial Proceeds from 'Naejajib Sokseonmul' Sales Donated"

[Asia Economy Reporter Hyunseok Yoo] Hanjin announced on the 17th that it held a donation ceremony for the funds raised through the ‘Daengdaeng-ah, I Will Protect Your Happiness’ campaign, which was conducted from last November to February, at the Beagle Rescue Network Nonsan Center on the 12th.

‘Daengdaeng-ah, I Will Protect Your Happiness’ is a campaign that donates 1,000 KRW per gift card sold from the ‘Naejipassokseonmul’ gift card, launched as part of Hanjin’s CSV (Creating Shared Value) activities, to the Beagle Rescue Network.

On this day, Hanjin delivered essential health and hygiene supplies for abandoned dogs, purchased with the amount accumulated through the campaign and personal donations from Cho Hyun-min, President of Future Growth Strategy and Marketing, to the Beagle Rescue Network.

‘Naejipassokseonmul’ is a prepaid gift card first launched by Hanjin in December 2020, the first in the industry. It presents a new distribution structure using a D2C (Direct to Customer) method that directly connects consumers and producers, providing consumers with excellent domestic agricultural, fishery, and livestock products. It also offers income improvement opportunities to farmers and fishermen.

After first launching the ‘Naejipassokgwail’ gift card, which allows the purchase of seasonal fruits, it gained attention as a non-face-to-face gift item, and in January, the product range was expanded to include ‘Naejipassokbada,’ consisting of seafood products, and ‘Naejipassokmokjang,’ consisting of livestock products. It was integrated and renewed as ‘Naejipassokseonmul.’

Hanjin and the Beagle Rescue Network planned this campaign to raise social interest in abandoned animals through Naejipassokseonmul, which aligns with consumer trends aiming for valuable consumption, and increased campaign participation through SNS promotions such as collaborations with YouTubers and events during the campaign period.

Going forward, Hanjin plans to strengthen ESG management through various CSV activities that share social issues and directly participate in their improvement.

A Hanjin official said, “In the era of 15 million pet owners, we conducted this campaign to fulfill our social responsibility by participating in abandoned animal rescue activities and practicing the value of respecting life,” adding, “We will continue to take an interest in and participate in various social issues through our company’s delivery/logistics infrastructure.”

This content was produced with the assistance of AI translation services.