Samsung Card Launches 'Monimo Card' Tailored for MZ Generation

Digital-Only Products Launched with Samsung Financial Networks... Available Exclusively on Monimo
Basic Service Provided with Two Optional Services

[Asia Economy Reporter Yu Je-hoon] Samsung Card announced on the 18th that it has launched the exclusive product 'Monimo Card' in line with the launch of Monimo, the first service of Samsung Financial Networks.

The Monimo Card is a digital-only product available exclusively through the Monimo application, featuring benefits tailored for the MZ generation (born between 1980 and 2000s).

The Monimo Card offers two optional services that customers can choose from, along with basic services. The first optional service allows customers to select one of the following: ▲30% discount on online fashion and Today’s House ▲50% discount at Starbucks ▲30% discount at Kyobo Bookstore and streaming services, with benefits provided up to a maximum of 10,000 KRW per month.

The second optional service lets customers choose one among ▲online shopping malls ▲convenience stores, Daiso, Olive Young ▲overseas spending, and provides a 7% discount on the amount used in the selected category as a payment day discount, up to 5,000 KRW per month. Each option can be changed monthly, and benefits apply if the previous month’s spending is 300,000 KRW or more.

The basic service offers discounts in essential daily life areas, providing a 10% discount on public transportation, taxis, and delivery apps up to 5,000 KRW per month. Additionally, a 10% discount is offered on regular payments for mobile phone bills and apartment management fees, up to 5,000 KRW per month. This also applies when the previous month’s spending is 300,000 KRW or more.

Meanwhile, the annual fee for the Monimo Card is 10,000 KRW for both domestic-only and international (Mastercard) versions. A Samsung Card official stated, "The Monimo Card, which offers benefits specialized for the MZ generation, is expected to establish itself as Samsung Card’s representative digital product."

This content was produced with the assistance of AI translation services.