Dongwon F&B Launches Health Challenge App 'Mullo'... "Manage Your Health by Drinking Water"

[Asia Economy Reporter Song Seung-yoon] Dongwon F&B announced on the 18th that it has launched a health challenge application (app) called 'mullo'.

The participatory app mullo consists of two categories: the 'drinking water' challenge for health and a monthly exercise challenge. The drinking water challenge allows anyone to participate by freely drinking 2 liters of water in one day and uploading a verification photo. Participants are given points that can be used to purchase Dongwon bottled water. By participating in monthly exercise campaigns such as 5km running, plogging, and hiking, users can also accumulate donations for environmental protection and social contribution projects, including forest creation and support for children in need. There are also ongoing challenges such as walking 10,000 steps, running for 30 minutes, and recording diet.

The mullo app can be downloaded from the Android Play Store or the App Store. It can also be accessed via the QR code attached to the Dongwon bottled water label.

A Dongwon F&B official said, "Recently, among the MZ (Millennial + Generation Z) generation, self-management and verifying it has become a culture," adding, "We will actively communicate with the MZ generation who pursue not only personal health but also social sustainability."

This content was produced with the assistance of AI translation services.